My Story

HELLO I'm Sheetal - the artist and founder of Art by Toor

I create personalised illustrations where creativity, self-expression and individuality sit at the heart of every design.

I’ve been drawing for as long as I can remember. What started as childhood afternoons spent sketching and painting eventually became a lifelong love of art, storytelling and creative expression.

Before Art by Toor

My path looked very different. I spent years pursuing careers in both the performing arts and e-commerce, while continuing to experiment with different artistic mediums whenever I could. No matter where life took me, creativity and storytelling was always the thing that grounded me.

In 2020,

During lockdown, I found myself returning to drawing again as a much-needed creative outlet. What started with animal artwork and pet portraits soon evolved into something much bigger.

In 2022,

Everything changed direction. While painting an outdoor commission beside a football pitch, some children asked me a simple question:

“Can you draw me?”

Not just as they were, but as a footballer, a dancer, a dreamer, a hero in their own story.

That moment completely transformed my artwork and the purpose behind it. I moved away from realism and into a more colourful, expressive style centred around representation and personality.

Today

Every illustration is thoughtfully hand-drawn and personalised with details like hairstyles, skin tones, kits, names and meaningful finishing touches, helping every person feel truly seen in the artwork.

For me, these illustrations are about more than décor or gifts. They are messages of belief. I transform walls and spaces into stories filled with personality, confidence and imagination, creating keepsakes that feel personal long after they’re unwrapped.

Because I believe everyone deserves to see themselves in the spotlight, and every story deserves to be celebrated.